| Logo Design |
About the Company
Kulp Roofing & Construction is a professional roofing company located in Quakertown, PA.
- Middle to Upper-Class homeowners who need to fix or replace their roof.
Behind the Logo
The owner came to me wanting to update and refresh their logo because it looked like a lot of other companies around town who were all using similar elements in their visual identity. We talked about his ideal client base and found out that it’s middle to upper-class families and he is usually dealing with the woman of the household. As a roofing company, the logo needed to read trustworthy and reliable from a woman’s point of view. His previous logo was fine and it certainly appealed to men with the diamond plated effect on the font (which is the material found in the bed of pick-up trucks). We decided that even though men associate that imagery with strength and reliability—that is probably the opposite imagery that woman associate with. A woman might see that imagery and think words like tough, difficult to deal with, unempathetic (all words you do not want you contractor associated with).
My client’s only request in the new logo included his family crest (see to the right). I think I was able to achieve this in a professional way that appeals to both men and woman alike. The words strength, trustworthy and reliability still come through in a less obvious way.
Below are different color variations of the alternative logo. In any instance that the main logo is too much detail, these can replace it and people will still understand what company it is.