Nicholas Fritz Images
| Logo Design |
Behind the Logo Design
I wanted to create a clean, modern and versatile logo that works well on its own, but can also serve as a watermark on an image of an elegant and artistic photographer.
At a distance, the words going around in a circle slightly resemble a camera lens and the focusing guides (upper left and lower right brackets) are an obvious reference. I wanted to add a subtle detail to the initials and take some weight out of the center so I took some pieces out of the letters and it added an interesting and unique touch.