NF Business Card Mockup

Nicholas Fritz Images

| Logo Design |

Behind the Logo Design

I wanted to create a clean, modern and versatile logo that works well on its own, but can also serve as a watermark on an image of an elegant and artistic photographer.

At a distance, the words going around in a circle slightly resemble a camera lens and the focusing guides (upper left and lower right brackets) are an obvious reference. I wanted to add a subtle detail to the initials and take some weight out of the center so I took some pieces out of the letters and it added an interesting and unique touch. 

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