Q-Town Coffee Full Brand Identity

Q-Town Coffee

| Brand Identity Design |

About Q-Town Coffee

Q-Town Coffee is a non-profit organization that seeks to create a space for people to hang out, do life together, and connect. The desire is to love Quakertown, serve Quakertown, and revitalize Quakertown.

Target Market
  • People of all ages who love coffee and locally-owned coffee shops
  • Those desiring to slow down and connect with others
Behind the Logo and the Brand Identity

Q-Town Coffee already had an existing logo that was done in 2012 that featured the letter Q as a coffee cup. While taking the same concept, I modernized the existing logo so something more minimal, current, and interesting. 

QTC_Main Logo Black
QTC_Cup Outlined Black
QTC_Coffee Cup Filled Black
Typography & Color & Pattern

The color palette & typography are both fresh and modern as well as timeless and enduring. I felt like the brand would greatly benefit from an added texture that could either be displayed behind the logo or on its own. A great way to add texture is through patterns. I sourced a historic map of Quakertown to create the two brand patterns you will see below.

QTC Brand Identity_Brand Identity
Q-Town Coffee Shot Facade Sign
The Website
Qtown Coffee Website Mockup