The Drop Small Canvas Tote Bag MockUp

The Drop 

| Brand Identity Design |

About The Drop

The Drop formed as an alternative to drugs and hopelessness and provides a place where youth can grow, be a part of a community, experience love and art, express themselves and develop skills for a future career.

Target Market
  • Youth 13-25 years old 
  • Seeking community and safety
  • Artistic and creative
Distinguishing Characteristics:
  • Creative, artistic, colorful, bold, expressive
  • Motion, fun, joy, youthful, bubbly, just a touch edgy/cool
  • Safe, community-oriented, approachable
Client’s Tone Aimed to Achieve:
  • Artistic and creative
  • Safe and approachable
  • Youthful, fun and edgy/cool
Behind the Logo and the Brand Identity

I wanted to create an identity that was creative, artistic, and colorful while still being bold and expressive. The client suggestion that they wanted to display motion which is done through the use logo typography. It is a handwritten font that was manipulated to fit together perfectly and have the appearance that it is going somewhere. It is also a soft and fluid font which can communicate the safety and approachability while also being a little messy and chaotic which conveys a sense of edginess. 


The colors needed to be youthful without being childish, nor could they be too masculine or feminine. The overall palette is bright, bold, fun and artistic. 

Brand Identity-03